MEXICO CITY (AP) — After several months of being unable to open due to coronavirus lockdown measures in Mexico City, the Quinta Avenida bar devised a plan to quench clients’ thirst for beer.
Daniel Hernandez, the owner of two bars with the name which translates as “Fifth Avenue,” began to operate a mobile bar where his employees deliver extravagant micheladas, a beer-based cocktail which usually consists of lime juice, salt and chile.
On a typical day driving around the Mexican capital’s Venustiano Carranza neighbourhood, the Quinta Avenida van sells an average of 80 beers a day at approximately $8 each.
It’s driver Ruben says they connect with customers via social media networks and WhatsApp.
While selling alcohol in the streets is not permitted in Mexico, it’s not uncommon to see such activity in lower-income neighborhoods.
Barman Ricardo Calzada said the roving bar was making it convenient for customers to get all the drinks they would at the bar in the comfort of their homes.
Bartenders have also been making variations of the michelada to include everything from potato chips, sweet and sour gummies and even shrimp.
The van is decorated with a large advertisement of michelada drinks stuffed with shrimp.
Mexico has imposed a very lax and partial lockdown of economic activity that has not stopped high levels of contagion, but has strangled the economy.
While the main Quinta Avenida sites can now operate amid safety guidelines such as observing social distancing and a maximum 30% of its full occupancy, the roving bar has become an additional source of revenue for Hernandez’s business.
On Saturday, Mexico reported yet another new daily high for confirmed cases — 9,556, which raised Mexico’s total cases so far to almost 425,000.
The country also posted 784 more confirmed COVID-19 deaths, raising its accumulated total to 47,472.