Headstone company conflicted as pandemic brings in more business while community suffers


EL PASO, Texas (KTSM) — Zamorano’s Monument Co. has been making headstones in El Paso for more than 20 years.

With COVID-19 deaths mounting in El Paso, the owner tells his son he’s never seen so much work in his entire career.

But it’s not something they will celebrate.

“You kind of want to feel good as a business owner, but you just can’t because you’re a part of the community and you see the people around you affected and it’s not ideal,” said Louie Zamorano, office manager and son of the owner.

He said their customers often find themselves in financial hardships having to cover many unexpected costs.

“We have noticed more people paying with money they collected through crowdfunding,” explained Zamorano.

He said they offer payment plans for those who are unable to pay for everything at once. They look at each individual case and try to work out a way to help those in need.

The company has six employees who are all of Louie’s family members. He said the work is sometimes overwhelming, but they make sure to stay organized.

“All of the extra work we’re getting is really a message that people are passing away from COVID, and it’s saddening because these are our community members, these are our fellow El Pasoans that have been affected,” Zamorano said.

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